Thomson Smith & Leach Insurance Group Announces Merger, Name Change, and New Logo

by | Oct 12, 2022 | Insurance Blog

Thomson Smith & Leach Insurance Group, Inc has continued to evolve over the last fifty-plus years while keeping true to our core values of excellence, integrity, and dedication to our clients. Our consistent growth has led us to the recent merger with Lanoix Insurance Agency and Insurance Associates of Baton Rouge.

With the much-shared friendship and history between the entire agency force, Thomson Smith & Leach Insurance Group steps into a new chapter excited, stronger, and ready to operate as the regional agency we are today.

The overall expansion of the company made it the perfect opportunity to change our trade name to TSL Insurance Group, refresh our brand, and reveal a new company logo to better represent who we are today.


TSL Insurance Group has come a long way from our humble beginnings dating back to the 1980s. Through mergers and additions between 1987 through 2004, Thomson Smith and Leach Insurance Group emerged.

Our founder, Craig Thomson, met Randy Lanoix while they were students at LSU. The friendship continued when they both decided on a career in the insurance industry. In 2005, we expanded to Abbeville and continued growing our client base. That same year, Randy acquired Bourg-Carmouche & Associates Lutcher Branch and renamed it Lanoix Insurance Agency. Within 2 years, both of his sons, Bryan and David, joined the agency.

Fast forward to this year, while the planning for the merger between TSL and Lanoix was going on, Insurance Associates of Baton Rouge came to us with the opportunity to acquire their book of business and establish a centrally located Baton Rouge office. This led Thomson Smith & Leach Insurance Group, Lanoix Insurance, and Insurance Associates of Baton Rouge to all join forces under the new name of TSL Insurance Group in January 2022.

As a newly rebranded company, we promise we will continue to be committed to providing the best possible products and services to our clients in Louisiana. Plus, the new changes we have made will also help serve the insurance needs of our communities even better. The combined company now has even more resources and industry knowledge as a single united brand that is recognized and respected by the insurance industry and clients.

We pride ourselves on great customer service. Our ongoing focus on excellent customer service will make it easier for clients to continue to receive honest and transparent insurance advice while giving them peace of mind.

It is completely normal to feel overwhelmed and confused when it comes to understanding the various insurance policies, especially when factoring in all the information needed. But since TSL Insurance Group is familiar with the area, we understand the possible damages and risks brought on by many factors, such as natural disasters.

As a local independent insurance agency in Lafayette, Baton Rouge, Franklin, and Abbeville, LA, we will do the shopping and quoting for you so that you can have top-notch coverage at the lowest rates for your business, car, or home.

Our Insurance Coverage Options

Commercial Insurance

The right amount of commercial insurance coverage is vital to protect your business from unexpected losses such as property damage, business interruption, work injury, liability, and theft. Since every company is unique, commercial insurance needs will vary.

Personal Insurance

To protect you, your family, and your property in the event of a catastrophe, it is extremely important to have the appropriate insurance coverage for your home, automobile, recreational vehicles, flooding, and more.

To seek advice or get a free quote from one of our licensed agents, you can stop by or call the location nearest you in Lafayette, Baton Rouge, Franklin, or Abbeville.

With TSL Insurance Group, you can be certain that your home, auto, or business is properly protected because we have your back. Contact us today.